I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event.
This confirmation email reminded me about the event with all the necessary context. It also gave me the option to add the webinar to my calendar — so that I wouldn’t forget it again.
It linked the speakers' social profiles to connect with them beforehand.
Win, win, and win!
That’s just a small glimpse of the impact confirmation emails can create for you.
If you’re looking for some inspiration, I’ve curated a list of 13 awesome confirmation email examples with a few best practices to help you get started.
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What I like: Not every marketer has the design skills to create beautiful emails. This example works best if you don’t have the skills, resources, or time to design a fancy confirmation email. Simply follow this structure:
I received another email confirming my registration for a meet-and-greet event hosted by Notion ’s Bangalore chapter. This email had all the necessary details about the event and shared a few guidelines for those attending.
The message also included a form for participants to provide some information to the event organizers — so you know they’ll personalize the experience for you.
What I like: One of the best things about this confirmation email was how scannable it looks. It uses emojis and text highlights to make the message quickly readable.
The email also gives you a couple of guidelines without making it overwhelming for attendees.
What I particularly liked about this email was the element of surprise. The Notion team kept the venue a surprise and only revealed the location in this confirmation email. So, attendees had to open the email to know where to go — clever!
Most order confirmation emails are purely transactional, with details about the items you’ve shopped for.
But this email from Wild Alaskan Company is an impressive example of how you can build a strong rapport with customers from the start.
It’s a personal note from the brand’s founder where he shares anecdotes from his own life that led to the creation of this brand. It also includes key details about the subscription with links to learn more about the company.
Shoutout to Corina from ZeroBounce for contributing this example!
What I like: The warm and personal tone of this message makes the email unique and memorable. Unlike other order confirmation emails, this one tells you a story — along with other order details — to get customers pumped about starting a subscription.
If you want to make your registration confirmation emails a part of Gmail’s native interface, then this email from Whale is an excellent example.
The team creatively used the “add a note” feature in Google Calendar to send personalized invites with all the details about the event.
What I like: This is such an easy example to emulate because you can send a Gmail-native invite and add some additional context for the event.
I liked how Stijn, Whale’s CEO, shared the key themes he’ll cover in the webinar and how it’ll help attendees.
Here’s an example of a confirmation email from Investors Club ’s newsletter subscription.
The email shares details about the number of emails subscribers will receive every week and the themes they’ll cover. It also includes an option to manage email preferences to opt out of any of these emails.
The clear language and structure make it super easy to read, even if you’re in a hurry.
Shoutout to Elena Buetler from Investors Club for contributing this example!
What I like: It’s a great confirmation email template for companies that send multiple weekly emails. Instead of overwhelming people with one email after another, you can inform them right away about all the emails you’ll send.
And the chance to opt out of any of these emails is a great add-on.
Harry Dry’s Marketing Examples newsletter is popular among marketers. But you can also learn a thing or two from his newsletter confirmation email. It’s crisp, clear, and clever.
Dry is a marketer and messaging expert known for his neatly curated newsletters with several examples. In this message, he tells you the cadence with which he sends each edition and nudges you to respond to the email to get all of them in your primary inbox.
What I like: I love how this confirmation email is short yet meaningful. He mentions the effort it takes him to create each edition so you can know you’re getting value-packed emails.
He also adds a link to another newsletter for subscribers to explore more content.
If you need a template to create appointment confirmation emails, then follow this example from Nouveau. This short email only has four elements:
It also has options to contact the brand and add this appointment to my calendar.
What I like: I like how this confirmation email includes all the essential details I need when booking an appointment. This helps me plan my schedule without feeling confused or overwhelmed with any detail.
This confirmation email example from Connor Gillivan welcomed me as a new subscriber to his newsletter. Gillivan is an SEO expert and runs an SEO-focused agency, TrioSEO.
This email follows a different structure, where Gillivan first talks a bit about himself and his career. The second half of the message shares the type of content he’ll share and what you’ll learn from his newsletter.
What I like: This email has a great structure. It tells me two things about the newsletter:
Gillivan also builds credibility for himself by adding links to his work and past projects. I can also check out more resources to learn from him.
While looking for appointment confirmation emails, I came across this awesome example from Trunk Club Custom. The message starts with a note from the brand about their clothes and what they’re offering.
The email also includes details about when and where your appointment will happen.
What I like: The best part about this email is its design. I love that the email has two distinct sections. The first includes a note from the brand and an image. The other offers specific details about the appointment and guidelines.
Ready to create confirmation emails for your brand?
Let’s discuss a few best practices to help you write confirmation emails for different use cases, like subscriptions, registrations, appointments, and more.
Prepare the groundwork for your confirmation emails by creating a layout and visualizing this structure.
Whether you’re designing emails or writing a simple text message, you need a structure defining what details you’ll share first and which ones will come later.
Double-check that your confirmation email contains all the information the recipient will need to follow through with whatever they just signed up for. If it is a webinar, event, appointment, or meeting, include the time and location or link.
Outline any further steps that are required of the recipient, such as replying to the email, making a payment, confirming the appointment, or responding to a survey.
When writing the email copy, keep the tone personal and welcoming. Your emails should create a sense of excitement and encourage people to learn more about you or your brand.
So, share a story or add pictures to create a personal appeal in your emails.
Don’t make confirmation emails boring. Write quirky copy to add some personality to these emails and use emojis to call out specific details (if this aligns with your brand identity).
You can use pop-culture references (just be sure your audience is aware of them) and add punch lines to make these emails memorable.
Always think from the users’ perspective to deliver a convenient experience. If you’re sending an on-site appointment confirmation email, include your location and contact details.
If you’re sending an event invite confirmation, include options to add the event to the calendar. If you’re sending a subscription confirmation email, be sure to make unsubscribing or managing emails easy.
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